A CRAZY

IDEA

Break the codes, make professional clothing pleasant to wear and look at!

DISRUPTING HEALTHCARE FASHION.

The House of Verano was conceived as a new universe where couture, style, and design enter an often dull and very traditional world. Initially designed for women, each of them has the right to be irresistible, to feel unique and exceptional; the House has also created comfortable and unique models for men.

DRESSING

EVERYONE

When it comes to fashion, couture too often comes with limited sizes. Verano wants to dress everyone. The models and cuts are designed to be worn by all: short, tall, androgynous, with curves… from XS to XXXXL in some models; everyone can feel "beautiful" in Verano.

EVERY DAY. Because there are mornings when you don't feel your best... Mornings when the reflection in the mirror is less pleasant; Verano has designed cuts that are more or less loose to make you feel more or less enveloped in your clothes.

DAY AND NIGHT. VERANO uniforms also offer a way to rethink medical clothing, allowing you to wear these professional outfits outside of your work setting. A pair of heels and you're set... Day or night, Verano supports you to feel beautiful and handsome.

DARE

FASHION-INSPIRED CUTS

The main idea was to transpose fashion codes to professional uniforms, daring to create refined, sometimes deconstructed cuts while always highlighting the professional.

WITH COMFORTABLE AND EASY-TO-MAINTAIN FABRICS.

When working, we want to feel comfortable, to be able to move without being restricted by our clothing. The House of Verano has worked with carefully selected fabrics for their comfort, elasticity, and softness. Different fabrics are offered depending on the collections to allow everyone to find the piece in which they feel good.

Every professional focuses on the essentials and doesn't want to spend hours maintaining their clothes; with Verano models, even ironing becomes a breeze.

Transgress

FASHION

Enhance the professional uniform and those who wear it! Respect healthcare workers and patients!

Uniforms have previously been of little interest to fashion, often confined to austerity and standards that limit them to a utilitarian role.

With Verano, that's over!.

With the diagnosis made, the Verano treatment elevates the professional uniform and raises it to the status of a fashion piece. Thanks to its models thoughtfully designed and drawn in France, inspired by a rich imaginary museum and a solid fashion culture, Verano brings elegance and trends to serve the esteem and confidence of healthcare professionals.

This collection's central thesis is to thank, respect, and care for the style of healthcare workers and patients. Professional outfits are often worn more than any other by those who care for others.

OUR

COLORS

Black is an essential in the Verano collection for the class and elegance it represents. Olivia Veran's favorite color, black serves as the foundation for the creativity of Verano's collections.
Associated with simplicity, distinction, pure values, and its brightness, white has become an embodiment of care and, as such, an iconic color of the Verano brand.
This blue is a declaration of love to Morocco and, above all, to the beginning of a great story, that of Olivia and Philippe VERAN.
Born from the color of the rose, a flower symbolizing sensitivity, charm, and femininity. Pink is poetic, but beyond its delicacy, it is also a symbol of freshness and energy.
Navy blue, a color that is easy to wear and commonly used for uniforms, embodies the sporty style of the Verano brand while remaining true to elegance and flair.

It is a neutral and balanced color. It symbolizes refinement, maturity, and conservatism.